With Internet coverage becoming more influential each season — and newsstand sales down for every women’s fashion magazine except Vogue — will online media further worm its way into the front row, where print editors have held court for so long?
According to one public relations rep (who are tasked with putting together seating charts), labels are particularly interested in bloggers “with something to say” — though someone like Rumi “Fashion Toast” Neely, whose site mainly consists of images, has enough following and influence to often warrant carte blanche treatment. Tavi Gevinson, a writer known for her prose as much as her style, is also pretty much guaranteed the extra leg room.
But the nice thing about web people is that you can put them next to each other with no drama – they’re all friends because, after all, you’re more likely to link back to your friends than enemies.” —
“There’s something about fashion that can make people very nervous.”— Anna Wintour, The September Issue (2005)
Will the Real Bryanboy Please Stand Up?
"Eight years ago, Bryan Yambao emerged online from a puddle of glitter. He was moneyed, ostentatious, and—with post after post of wickedly funny commentary on his blog Bryanboy.com—exceedingly popular. But as the toxic site ChikaTime tore the reputations of Manila society to shreds in 2008, accusations flew: Was he behind the scandalous gossip? Did he fund his flamboyant lifestyle through credit card fraud? Now a front-row fixture in international fashion shows and a judge in America’s Next Top Model, J.R. Nakata chronicles the controversial rise of the Internet superstar.”
J.R. Nakata begins an expansive (potentially shit-spraying) as-told-to article on everyone’s favourite third world Le Superstar Fableux in this month’s edition of Rogue.
A Different FNO: Fashion’s New Order
"To have power in fashion today means to have real impact, the kind that demonstrably moves an industry, as opposed to merely moving merchandise. It was this criterion that The New York Times considered foremost when setting out to define a new power establishment: those pullers of strings who, reacting to seismic shifts in technology, communication and the economics of their industry, have reshaped the way the rest of the world sees, senses and consumes fashion.”
Loving this interactive piece by Cathy Horyn & Eric Wilson of the NYT on the most powerful forces shaping fashion today.