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With Internet coverage becoming more influential each season — and newsstand sales down for every women’s fashion magazine except Vogue — will online media further worm its way into the front row, where print editors have held court for so long?

According to one public relations rep (who are tasked with putting together seating charts), labels are particularly interested in bloggers “with something to say” — though someone like Rumi “Fashion Toast” Neely, whose site mainly consists of images, has enough following and influence to often warrant carte blanche treatment. Tavi Gevinson, a writer known for her prose as much as her style, is also pretty much guaranteed the extra leg room.

But the nice thing about web people is that you can put them next to each other with no drama – they’re all friends because, after all, you’re more likely to link back to your friends than enemies.

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NY Mag on bloggers at this season’s NYFW

(via howtotalktogirlsatparties)