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The Fashion Speak Approval Matrix by Amy O’Dell
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Absolutely relevant on the eve of the 2012 Fall/Winter season shows, is this fantastic article on the language of fashion criticism by Amy O’Dell. She writes, "Such pedestrian words have fallen out of fashion in favor of exaggerated language that, while expressing enthusiasm for clothes, doesn’t give us any insight into why they’re so wonderful. We have come to expect the world’s fashion authorities to “die” or “stop breathing” when they find a pair of shoes that’s especially “fierce” or “tranny,” or perhaps when they find a model “werking” a particularly “mayjor” “smize” or “lewk.” And we’re happy with this, even though precious few of the world’s most famous fashion experts truly make a habit of articulating why certain clothes can be so great."

The Fashion Speak Approval Matrix by Amy O’Dell

Absolutely relevant on the eve of the 2012 Fall/Winter season shows, is this fantastic article on the language of fashion criticism by Amy O’Dell.
 
She writes, "Such pedestrian words have fallen out of fashion in favor of exaggerated language that, while expressing enthusiasm for clothes, doesn’t give us any insight into why they’re so wonderful. We have come to expect the world’s fashion authorities to “die” or “stop breathing” when they find a pair of shoes that’s especially “fierce” or “tranny,” or perhaps when they find a model “werking” a particularly “mayjor” “smize” or “lewk.” And we’re happy with this, even though precious few of the world’s most famous fashion experts truly make a habit of articulating why certain clothes can be so great."

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