A few days ago when Nan casually mentioned Stolen Girlfriends Club in a conversation about fantastic knit sweaters, his voice trailed off like the wisp from the cigarette he was smoking. It was my own imagination muting him off of course, as I already went back to the time when I first viewed this video of their Untitled 2011 collection.

It was a runway show in a grocery. A FRIGGIN’ RUNWAY SHOW IN A GROCERY.

Models delivered by food van, enter the turnstiles, tore up the length of the aisles, oblivious of the stunned shoppers. Of course this idea might have been in every fashion show director wannabe’s mind and probably has already been done before, but what the heck, the Kiwi boys of SGC did it and did it well. There’s a galaxy more of things I want to write about them (THEIR NEW COLLECTION’S LOOKBOOK IS OMG—) but let’s reserve that for another post.